The team behind Vitalio Vera started out five years ago as a family partnership with the mission to launch a handbag collection where women of all different likes could find their niche.

With the success of the collection and fueled by the momentum of customer demand, in 2009 it has begun to expand beyond a simple private label brand by adding unique new designs catering to its followers.

In 2010 and ahead, fans of the label and retail partners can expect more unique pieces added to the collection and fine-tuned exclusivity.